Stop the screaming! What to do when your boss is deafening and demeaning.

If you haven’t already, you will eventually work for a “screamer” in television news.  It’s just a simple fact of life in the biz.  But that simplicity of fact does not mean reacting to it is simple.  Screamers are alarming, and not just for the ear.  It means the person loses control in key situations; very troublesome when this is the person who decides your fate.  The good news is that the screamer’s boss probably is aware of the temper tantrums and hopefully takes them and any tirades about staffers with a grain.  The bad news:  The screamer is usually not forced to calm it.  So the verbal abuse keeps on coming.

There is an effective way to protect your ears and your ego.  The more the screamer lets loose, the calmer you need to be.  You need to consistently do this, during public and private tirades.  Screamers expect to unnerve you.  It is a control technique for bullies.  If you want the person off your back, don’t indulge it.  Sit down, look slightly above the screamers head and watch him or her pitch a fit.  Whatever you do, do not speak.  The screamer is not interested in anything you have to say.  The screamer needs to get rid of pent up stress.  Once the screamer is done, say “okay I will keep that in mind.”  Then go back to work.

Sometimes the screamer will follow you and start up again with insults or questions like “did you hear anything I said.” Say “yes” to the question and ignore the insults.  Later, once the screamer is calmer, you might be called into that person’s office.  Hopefully this is when you can get some constructive criticism and explain any extenuating circumstances.  But if the screamer has a particularly insecure ego, you will not hear about the incident again.

This does make it harder to learn what “old yeller” wants.  You can still listen to the rants and try and decipher the point.  Just do not lower yourself to the standard of the screamer.  You need to keep your cool.  That can help you if things get really out of hand and you end up in human resources.  You also would prefer the tantrums happen in public even if it is humiliating at the time.   Witnesses can say it was the manager who lost control, not you.

Finally, no matter how tired you are at the end of the day, document the inappropriate conversation with the screamer as well as any follow ups.  Include the time of day and a witness list in your notes.  Remember human resources must have patterns and documentation.  If you end up in trouble, you can use these tantrums to buy time and demand a formal critique of your work in writing.  Your case:  How could you be expected to know what to do with the manager screaming at you incessantly?  There is a case to be made and, again, you have to be able to show a pattern of verbal abuse.

Now the caveat for your efforts:  The screamer will become disarmed at your calm response.  The screamer will end up noticing how out of line he or she is getting.  This will throw the person off and you will take control of the relationship.  After a few attempts at rattling you, the screamer will usually learn that you are tough skinned and probably not someone to mess with.  You will probably be left alone.   In some cases you will even become the screamer’s confidant.  We have seen news managers develop a strange need to then constantly impress and please the employee that cannot be unnerved.  You might even end up with better assignments.  There is always another sucker on staff that will scream back or cry.  The screamer will usually become focused on that person.

 

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How to generate story ideas when you are swamped

Journalists are constantly told to source build and break stories.  Problem is, in many shops you are given two packages a day and have no time to work the phones and source build.  That’s what you think, but it really is possible.  There are ways to generate fresh story ideas that do not take a ton of time.  You also can source build.  It will take some of your too precious free time.  But the payoff is making you more valuable to the station.

So how do you come up with interesting stories when you have next to no time?  Here are some ideas to get you started.

First, some help for reporters.  Try and “befriend” one person a day while covering the news.  This could be the secretary you have to stare at while waiting for an interview, the officer telling you to wait behind the yellow tape, even the restaurant manager at a local dive where you bought a sandwich.  Ask them about themselves and hand out a business card.  Make sure you get their card too.  A few days later, send a quick email saying you really enjoyed your conversation.  If you learn the person loves a football team or has kids that like to play sports send email links to interesting stories every once in a while.  Bottom line:  Build a connection.  If you have time to write an update on Facebook, you have time to send a quick link to these new potential sources.

Set up a Twitter account and use it.  When we say use it, we don’t mean throwing up a meaningless self-serving plug for the story you are reporting on that very day.  Throw up a comment about something interesting you read about.  Mix up the comments so you are engaging to follow.  Give snippets of what it’s like to be a TV journalist each day.  But keep it positive.  Remember, employers and potential employers often research Twitter and Facebook accounts.  For example, don’t gripe about how much you “hate” your assignment to babysit a “dumb” police standoff.  But do mention that your feet sure do hurt after waiting two hours for the standoff to end.  The first makes you seem look childish, petty and unprofessional.  The second, however, makes you look real and is something your followers can identify with.  Twitter is an amazing resource most people are not using correctly.  It is a chance to tap directly into what people are thinking about each day and what they want to learn more about.  You will gain a following and, eventually, you’ll also start getting interesting tips.  The key to Twitter is creating a human connection not another shameless, weak marketing ploy that just ticks people off.  People on Twitter tend to obsess about being in the know, right now.  You will lock them in if you make them realize they can literally be your eyes and ears and that their ideas may actually make it on the news.

Next, contact the Better Business Bureau and county or state run groups that help small businesses get off the ground.  Let these organizations know you are building a list of experts.  This can help you when you are suddenly asked for an out of the box story on damage prevention during bad weather or the latest housing or computer scam.  These businesses need publicity and cannot, generally, afford to buy ads.  But they can afford to send you a quick email pitching ideas once in a while.

Look at blogs on local newspaper websites.  People go off on interesting things that sometimes turn into colorful television.  How about the guy with the American flag that is too big for the homeowner’s association by-laws?  Many of these kinds of stories turn up first in these blogs.

Now let’s talk about generating interesting stories if you are a producer.  Yes, it’s hard to source build when you never even leave the newsroom for lunch.  So use the computer to get ideas.  Search for blogs and groups online that target your key audience.  Then browse them several times a week for fresh information.  These groups constantly dish.  Also keep your ears open when you go to the gym, pick the kids up at daycare or stand in line at the grocery store.  You will hear what people are concerned about.  These tidbits can turn into interesting stories that you can “produce up” in your newscast.  Also look at the hottest video of the day online, then try and come up with a local spin.  A Twitter account can be a great asset for you as well.  Build your following in the same way we just laid out for reporters.

Finally check out what other stations around the country are covering.  Go to a few station websites in areas nearby and see what they’ve played up.  Often you can at least find a consumer story with universal appeal.

 

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Go to Human Resources or keep your mouth shut?

We have seen some incredible talent get burned by making the wrong choice.  First let’s spell out why human resources really exists.  Headline:  It is not for employees.  Human resources is designed to keep management from being sued.  It oversees hiring, annual reviews and station policies to make sure the company is protected.  This knowledge is key.

If you are being harassed by a co-worker, you need to be able to make a clear case.  If management is after you, human resources is helping the effort.  However, human resources does still give you options.  You just need to play your cards right because the deck is stacked against the individual worker.  If you complain as a group, there can be safety in numbers and strength in message.  This is hard to understand for many workers, however, it is the simple truth.  Also you should never go to human resources before speaking with your direct managers.   This will burn you because you are not going through the chain of command and giving management a chance to fix the problem.  The only exception would be if your reason for seeking help is a problem with the news director.

So when do you go to human resources?  The answer is usually in your employee handbook.  When station policies are clearly being violated you have the right to complain.   This often involves a manager that is out and out ignoring written policies, like approval of vacation time or denying sick time despite having sick notes or other required documentation.  This means you must have a paper trail.  Written proof of one incident is usually not enough.  You must be able to show a pattern.  Again, the best bet is if several people have similar documentation and it’s all turned it in over a short period.

Now let’s say your job is being threatened.  Complaints to human resources might buy you time.  Again though, you must have documentation.  Let’s say management is complaining you don’t always come to work.  If it’s because a manager keeps changing your schedule and doesn’t inform you, that could buy you time.  So, in this example, copies of the schedules and the changes that caused the issue could go a long way toward protecting you.  Also, check your employee handbook.  Usually you must be given written notice of schedule changes.  If you are told there are issues with your job performance, take a look at your annual reviews.  If you have several past reviews that are strong and one that is weak, you may be able to buy some time.  Request that management give you an action plan to improve your performance.  Then follow up with human resources if management fails to give you such a plan.

Human resources can also be a direct link to the general manager.  Weigh this knowledge carefully.  If you just hate a manager and want to bring the person down, a complaint to human resources is a serious gamble.  You need clear cut proof the manager is not following corporate or station policy.  You also need several others who can corroborate your complaint.  If there are clear cut problems though and a group of people are willing to stand up, your chances of getting help are much better.  Notice we said help.  Do not expect a manager to get fired.  What you might see is policy change or disciplinary action.  In one case we saw a news director forced to seek anger management training.  No firing however.  Still it did help calm the waters in the newsroom.  But you must also realize that this process does not always happen in a vacuum.  Here’s one final note to think about:  That particular news director may have actually been told who complained.  So, think hard if you want your boss to know you complained about them later on down the line, when layoffs or other changes are needed.

 

 

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Interview the station, don’t let it interview you.

Read that title again.  Interview the station, don’t let it interview you.  This probably goes against the grain of what you’ve been taught.  But hear us out and you’ll see the logic.  Most people assume that news management knows what type of person it needs for a given job.  That is not always true.  Increasingly news managers want to do only 1 thing, find a warm body to fill a slot.   We say this after working in a combined 14 shops; most of them in market 30 and above.  Most are places you would think have a clue about how to hire for specific needs.  Bottom line: They don’t.  Even the 1st place stations with “higher standards” often just want to fill and move forward.  Scary?  Yes.  But you can still increase your odds of becoming a super hire, instead of that warm body destined for doom.  It all comes down to how you interview the station.

How to interview the TV station

 

  1. Talk to staffers.
  2. Go it alone.
  3. Watch an editorial meeting.
  4. Ask management to spell out its news philosophy.
  5. Play out scenarios.
  6. Ask for a writing and ethics test.

Expand? Sure.

Talk to staffers

This is your best shot at crucial intel. Talking to staffers doesn’t just mean talking to the people management chooses for you to speak with.  Get business cards off desks of people who are not around and call them after your interview.  Ask if you can speak with them when they are outside the newsroom.  Better yet, ask current staffers for names of people who used to have the job you are interviewing for.  Google them and call those former employees at their new job.  If everyone says the place is perfect, say flat out you know that’s not true.  Ask what frustrates them about station WZZZ.  This is your best shot at seeing if you can handle the weaknesses at the station.  And trust us, all stations have them.

 

Go it alone

Request time during your interview to wander the newsroom and get a feel for the place.  If the manager gets hinky, that’s a big sign the place is a mess.  Well run shops have no fear of this.  In fact many insist you wander and then watch how you react.  Newsrooms that are starting to get on track will gladly give you a short stint to walk around.  Hell holes will not let you do this.  Also, ask for the chance to go it alone, while you are in the interview, not ahead of time.  You do not want to give management the chance to stage it.  Lastly, if the manager says sure, but provides you free time only when everyone’s at lunch or out on a story, that can be a sign of trouble.

 

Watch an editorial meeting

“Watch” is the operative word here.  This is not the time to pipe in and show off your knowledge of the area.  If you want to share any ideas, wait until the end of the meeting and do it one-on-one with management.  You want to see how the staffers react to each other and management.  Take notes.  Do you see snickering and note passing?  Do the reporters and producers seem half dead or over eager?  All of these are signs the place could be a mess.  If the meeting runs smoothly and quickly then this shop may have a vision.

 

Ask management to spell out its news philosophy

You want the news philosophy to be boiled down to one sentence.  Request it. Stations with vision and clear cut standards can easily spell it out.  Let the manager say the sentence, then ask for examples of how the shop will execute the philosophy that very day.  Ask every manager you speak with the same thing.  Do it with the anchors, reporters and producers you meet too.  If you get stuttering, stammering answers the place is most likely a mess.  Write it off.  If you get a sentence, but then get excuses on why there is no execution that day, walk away.  Everyone must be on the same page, or you will step into one mess after another.  A shop without a clear vision is political hotbed hell and who needs that?

 

Play out scenarios

Give managers scenarios then ask how the newsroom is supposed to react.  A favorite of ours:  Ask about an armed standoff with a station helicopter overhead and SWAT team outside.  Who makes the call as to how close a shot the station will take on live TV.  Who decides when to pull the shot back?  Will a manager be in the booth at all times or on the phone?  Another good one:  Does the station mention social media chatter during breaking news?   How is that decided?  We also like to discuss natural disaster coverage.  For instance, if it’s a hurricane prone area, what is the hurricane coverage plan?  Where do crews stay during the storm?  How does the station ensure safety?  Will you be fed?  And don’t forget to ask about more than the ins and outs of news coverage.  What if someone loses their cool in the newsroom?  How is that handled?  What if that person is an anchor?  Who has the final say on copy?  If it isn’t the manager on duty, chances are the shift boss is a highly paid babysitter who will stab you in the back.

 

Ask for a writing and ethics test

Yes this sounds insane.  But this is the cat daddy for interviewing the station instead of letting it interview you.  Blow management’s mind and ask for a writing test and get the bosses to ask you how you would handle specific ethical calls.  Well run newsrooms should do this automatically.  But we must admit, in all of our years only one television station did both types of tests.  You want to write copy and get critiqued.  This will show you if your writing style works or can be easily adapted to the newsroom’s style.  There is little worse than being “Big J” to the core and ending up at a tabloid shop.  You can ask, but few managers will actually admit to an interviewee if the plan is to head down a “flash and trash” road.  A critique of your writing style might give you a clue.  Also having them set up ethical calls shows you what situations the newsroom often covers or worries about covering.  The tests are a key chance to determine if you and management think alike.  Having the guts to ask for these might get you the job and MORE MONEY as well.

 

 

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