The Station called. The job’s yours. Now what?

So you got the big call. The news director throws a few compliments, says he/she needed you there yesterday, then offers so-so money.  How do you react?  Be polite.  Don’t sound excited.  Say you have to think about it.  In other words make the news director sweat just a little bit. Why?  You want to eek out as much money as you can and this is your last chance to see if there is any wiggle room.  Remember if you don’t get the money when you first walk in the door, the odds are about as good as playing the lottery that you will ever “see the money” in that shop.  Eek out as much as you can immediately.  The other reason to not jump for joy is to see how the news director acts towards you.  Remember, be polite.  Say you feel complimented.  Just don’t say yes right away.  Play a little hard to get.  If the news director starts firing off that 10 other people are dying to be in your shoes right now and you better make up your mind fast, you know this person is will be hard to deal with and you should probably turn the job down.  If the news director says take some time and think about it (usually that’s a day, maybe two) he/she knows this is a big decision, the odds are higher you really will be working for someone reasonable.

Then, before you decide to take the job, research two things:  The management team and the cost of living where you might move.

Do Google searches and find out where this news director worked before.  You want to find out as much as possible about the news director and assistant news director.  Cold call old TV stations if you must and ask for people who worked under these managers.  If you are told the person is amazing, demand to know the bad things.  You need to figure out if you can handle this person’s quirks.  News directors and A.N.D.’s can quickly make or break you.  Don’t trust that they checked you out and know you will click.  He/she is overworked, overstressed and mostly interested in getting through each day without being eaten alive.  Your personality means little to nothing.  Filling the job means one less headache for management.

Next, if you haven’t already, research the heck out of the cost of living in this particular city.  Check out various cost of living calculators online, like the one at Monster.com (http://monster.salary.com/costoflivingwizard/layoutscripts/coll_start.asp).  Better yet, get online and read the local newspaper.  Find out the average cost of renting an apartment by looking at the classifieds and take a look at the grocery store flyers to try and gauge the cost of food.  It can vary wildly and may make a huge difference to your bottom line.  Also, call your car insurance company and find out what rates would be like in that city.  You need to make sure that raise you think you are getting will really be there once you factor in these things.  If you live in the south and are considering heading north, check out tax rates.  One place we lived had state income taxes, county income taxes and city income taxes.  A nearly 30 thousand dollar jump didn’t look so glamorous after that was factored in.  You can use this information to try and eek out more money.  Even if you end up getting only a little more, every bit helps.

 

 

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Help! I’m in over my head.

This can be hard to admit, but it happens to everyone.  Cold sweats, waking up dreaming of your live shot or newscast crashing are all part of the gig.  Getting chewed because you cannot complete all of your work happens, especially with more stations lumping on extra packages or making people one man band.

Now let’s talk survival skills.  First, understand there is little to no training in newsrooms anymore.  It simply does not happen in the majority of cases.  Every shop is understaffed and half the workers are also in over their heads.  Many managers are drowning and lost too.  By the way, this is supposed to make you feel better.  That’s because these journalists are surviving and so will you.

Here’s what to do.  Find the go to person who gets the work done every day with little trouble and become a buddy.  Find out how the person does it and figure out how to do it yourself.  If you don’t feel comfortable simply asking, then hook up with others in the know.  For example, if it’s a reporter who you’re trying to figure out, request to work with that person’s favorite photographer. Then pick the photog’s brain.  Look online at the reporter’s past stories and look for patterns.  If a producer is your target, ask the newscast director what this person does to make script printing deadline or create killer teases.  Let’s say your writing stinks.  Don’t worry, this is common.  Figure out who the best writer is in the shop.  It’s easy to do.  Just listen to the anchors dish with each other, you will learn who it is quickly.  Once you do, start printing out this person’s scripts and look for common threads.  Then you can mimic the style.

There also is usually a manager that stays very calm in crisis.  That person will often give you advice if you just sit down and ask.  Managers are not all out to get you.  Replacing staff all the time is a pain and most would prefer not to deal with it.  It’s easier for them to do some training.  But you need to ask the right manager.  The news director is next to never the smart choice.  Often it is an executive producer or managing editor.  They are still in the trenches so they can still relate to what you are struggling with.  Once you identify the right person, ask for a critique of your work.  The manager will probably be thrilled you actually want to improve and talk your ear off.  They also tend to dish about their favorites in the shop.  Now you have a new set of names to watch and mimic.  Best of all, you will gain an advocate in management because you are not whining about how hard the job is, you are asking to grow.

 

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How to generate story ideas when you are swamped

Journalists are constantly told to source build and break stories.  Problem is, in many shops you are given two packages a day and have no time to work the phones and source build.  That’s what you think, but it really is possible.  There are ways to generate fresh story ideas that do not take a ton of time.  You also can source build.  It will take some of your too precious free time.  But the payoff is making you more valuable to the station.

So how do you come up with interesting stories when you have next to no time?  Here are some ideas to get you started.

First, some help for reporters.  Try and “befriend” one person a day while covering the news.  This could be the secretary you have to stare at while waiting for an interview, the officer telling you to wait behind the yellow tape, even the restaurant manager at a local dive where you bought a sandwich.  Ask them about themselves and hand out a business card.  Make sure you get their card too.  A few days later, send a quick email saying you really enjoyed your conversation.  If you learn the person loves a football team or has kids that like to play sports send email links to interesting stories every once in a while.  Bottom line:  Build a connection.  If you have time to write an update on Facebook, you have time to send a quick link to these new potential sources.

Set up a Twitter account and use it.  When we say use it, we don’t mean throwing up a meaningless self-serving plug for the story you are reporting on that very day.  Throw up a comment about something interesting you read about.  Mix up the comments so you are engaging to follow.  Give snippets of what it’s like to be a TV journalist each day.  But keep it positive.  Remember, employers and potential employers often research Twitter and Facebook accounts.  For example, don’t gripe about how much you “hate” your assignment to babysit a “dumb” police standoff.  But do mention that your feet sure do hurt after waiting two hours for the standoff to end.  The first makes you seem look childish, petty and unprofessional.  The second, however, makes you look real and is something your followers can identify with.  Twitter is an amazing resource most people are not using correctly.  It is a chance to tap directly into what people are thinking about each day and what they want to learn more about.  You will gain a following and, eventually, you’ll also start getting interesting tips.  The key to Twitter is creating a human connection not another shameless, weak marketing ploy that just ticks people off.  People on Twitter tend to obsess about being in the know, right now.  You will lock them in if you make them realize they can literally be your eyes and ears and that their ideas may actually make it on the news.

Next, contact the Better Business Bureau and county or state run groups that help small businesses get off the ground.  Let these organizations know you are building a list of experts.  This can help you when you are suddenly asked for an out of the box story on damage prevention during bad weather or the latest housing or computer scam.  These businesses need publicity and cannot, generally, afford to buy ads.  But they can afford to send you a quick email pitching ideas once in a while.

Look at blogs on local newspaper websites.  People go off on interesting things that sometimes turn into colorful television.  How about the guy with the American flag that is too big for the homeowner’s association by-laws?  Many of these kinds of stories turn up first in these blogs.

Now let’s talk about generating interesting stories if you are a producer.  Yes, it’s hard to source build when you never even leave the newsroom for lunch.  So use the computer to get ideas.  Search for blogs and groups online that target your key audience.  Then browse them several times a week for fresh information.  These groups constantly dish.  Also keep your ears open when you go to the gym, pick the kids up at daycare or stand in line at the grocery store.  You will hear what people are concerned about.  These tidbits can turn into interesting stories that you can “produce up” in your newscast.  Also look at the hottest video of the day online, then try and come up with a local spin.  A Twitter account can be a great asset for you as well.  Build your following in the same way we just laid out for reporters.

Finally check out what other stations around the country are covering.  Go to a few station websites in areas nearby and see what they’ve played up.  Often you can at least find a consumer story with universal appeal.

 

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Go to Human Resources or keep your mouth shut?

We have seen some incredible talent get burned by making the wrong choice.  First let’s spell out why human resources really exists.  Headline:  It is not for employees.  Human resources is designed to keep management from being sued.  It oversees hiring, annual reviews and station policies to make sure the company is protected.  This knowledge is key.

If you are being harassed by a co-worker, you need to be able to make a clear case.  If management is after you, human resources is helping the effort.  However, human resources does still give you options.  You just need to play your cards right because the deck is stacked against the individual worker.  If you complain as a group, there can be safety in numbers and strength in message.  This is hard to understand for many workers, however, it is the simple truth.  Also you should never go to human resources before speaking with your direct managers.   This will burn you because you are not going through the chain of command and giving management a chance to fix the problem.  The only exception would be if your reason for seeking help is a problem with the news director.

So when do you go to human resources?  The answer is usually in your employee handbook.  When station policies are clearly being violated you have the right to complain.   This often involves a manager that is out and out ignoring written policies, like approval of vacation time or denying sick time despite having sick notes or other required documentation.  This means you must have a paper trail.  Written proof of one incident is usually not enough.  You must be able to show a pattern.  Again, the best bet is if several people have similar documentation and it’s all turned it in over a short period.

Now let’s say your job is being threatened.  Complaints to human resources might buy you time.  Again though, you must have documentation.  Let’s say management is complaining you don’t always come to work.  If it’s because a manager keeps changing your schedule and doesn’t inform you, that could buy you time.  So, in this example, copies of the schedules and the changes that caused the issue could go a long way toward protecting you.  Also, check your employee handbook.  Usually you must be given written notice of schedule changes.  If you are told there are issues with your job performance, take a look at your annual reviews.  If you have several past reviews that are strong and one that is weak, you may be able to buy some time.  Request that management give you an action plan to improve your performance.  Then follow up with human resources if management fails to give you such a plan.

Human resources can also be a direct link to the general manager.  Weigh this knowledge carefully.  If you just hate a manager and want to bring the person down, a complaint to human resources is a serious gamble.  You need clear cut proof the manager is not following corporate or station policy.  You also need several others who can corroborate your complaint.  If there are clear cut problems though and a group of people are willing to stand up, your chances of getting help are much better.  Notice we said help.  Do not expect a manager to get fired.  What you might see is policy change or disciplinary action.  In one case we saw a news director forced to seek anger management training.  No firing however.  Still it did help calm the waters in the newsroom.  But you must also realize that this process does not always happen in a vacuum.  Here’s one final note to think about:  That particular news director may have actually been told who complained.  So, think hard if you want your boss to know you complained about them later on down the line, when layoffs or other changes are needed.

 

 

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