Let’s get personal. Why your social media connections could cost you your job.

Over the last several months especially, FTVLive.com has called out a lot of journalists for inflammatory remarks made on their social media including their personal Facebook posts.

At times these Facebook or Instagram pages are “locked down” meaning someone has to ask to be your friend to get access. Apparently that is leading some journalists, including very seasoned ones, to think they can post anything because its only going to be seen by family and friends. But here’s the issue, friends can fall out of favor, or have another friend who doesn’t like you. All it takes is a friend with access to your page to screen grab your post and send it to another person, and you are as good as public. Don’t believe me? Again ask some of the journalists recently called out about their postings on FTVLive.

The hard reality here is these posts can also be sought after by bosses, HR and coworkers ticked you got the shift they wanted, the position they hoped for etc. I have seen it, and had to help journalists deal with this reality several times now. You have to realize, all it takes is one person to take a screen grab and share it. 

I have also seen people go through the rest of the staff’s posts when they get in trouble themselves and try and out the others for doing the same thing. Next thing you know a bunch of staffers are getting written up. And it can be more than a slap on the wrist, the post and disciplinary action can end up in your employee file impacting your ability to get a job in company in the future. Also HR will protect who “outed” your comment. So you will constantly look around the newsroom and wonder who turned you in. Who has it out for you?

I have heard of hiring managers contacting former employees at stations you apply for, to see if they can get access to your personal Facebook etc. Not to mention HR and managers having burner accounts, that seem innocent but are actually used to get access. 

This is meant to make you stop and think hard about social media. Privacy just does not exist. You cannot count on private mode, when it comes to protecting your career. There is always a way to gain access if a person wants to, and there can be people you think are your friends that will stab you in the back. 

With this reality in mind, let’s talk about the never post list you need to memorize.

Political Views

Compromising selfies

Sexual comments, innuendo

Religious opinion

These are your danger zone topics.  Can you post a bible verse for inspiration on your personal account, probably, but be careful. You can also say you just got back from service. Other than that, keep any opinions to yourself. You are a journalist, you are very vulnerable and under scrutiny.

Politics is just a no. Sorry the world is too polarizing. Pass. Talk with your friends and family. Otherwise. No.

What are compromising selfies? The specifics vary depending on CoVid. Right now if you go to a social gathering, do not post a picture. If you are out drinking do not post a picture. If you are flying somewhere probably should not post a selfie from the plane, airport etc. Non CoVid times, do you look drunk don’t post. (As in you do not want any pics taken when you are drinking that could end up on social media) Would you wear that outfit in front of a religious leader or your parents? If no, then no selfie online. Sorry, America still can have very puritan like values. 

I know that there is a push to feel good in your own skin. And you should. If you work out and love your toned body, that is not a bad thing. But you have to be careful about mistaken impressions. You might think that bikini is ok, but I promise most of the hiring managers are not thrilled. Those that are frankly are likely not thinking of you as a good journalist, but eye candy they can use to get numbers then dump when the awe wears off. Sorry but someone has to say that bluntly. Too many people are not understanding it. There are a very few  hiring managers who will not judge and will just focus on your journalistic integrity.  To assume most will is just plain over estimating their goodwill and maturity. Also, think of all the memes out there, do you think most Americans are mature too or will pick apart your “assets” and objectify you. Is the risk worth your career? If you are in journalism to be looked at, you still have to keep the job, to get that attention. Remember that too.

Now sexual comments and innuendo. Sadly, I see a lot of this when screening journalists myself. I get that social media can be a way to hook up or find the love of your life. But again, you need to think about all the stories covered when politicians sext etc. Same applies to you.

Also seriously consider whether people at work should have access to your personal accounts. A lot of people choose to keep work and home separate, including their personal social media accounts. It is a valid idea. One I would encourage while you work in the industry. Once you leave a station maybe you invite a select few of your closest friends to have access. Maybe. Again, I can promise you, when you see a personal Facebook reference on FTVLive, in most cases someone that person trusted shared that post with someone else, possibly including FTVLive directly. Having limited access, where you approve the friend list is not enough.

Finally a word on social media policies at work. All of them have some language that allows the staton to come after you for personal pages. That includes, personal Facebook with limited access, personal websites, etc. They keep the language fluid enough to be able to come after you if they so desire. Bottom line, most journalists do not have the cash flow to fight them back, and the companies know it. So they issue blanket statements about types of unacceptable posts (see list above) and they remind that everyone, even those of you behind the scenes represent the company at all times on social media. All times. If you are online, you represent the station you work for. Period. That has to be ingrained in your mind as you post. Every minute. Every day. You just need 1 person to dislike something you post to potentially seriously damage your reputation and cost you your job. So never forget your social media connections could cost you your job. 

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Should my opinion count? Taking a hard look at story decision making in newsrooms today.

The goal of this article is to spark conversation, much like the article “What is hard news really” did when we first published it. If you attend morning or afternoon editorial meetings chances are you know these phrases well “I am just not interested about that” , “Who cares” or “I don’t care so our viewers won’t either, after all I am the demo.”  When cut outs of the key demo figures showed up in editorial conference rooms, it made an underlying issue come to the forefront of decision making:  Doing the news I care about instead of what may need to be covered. Presumed biases.

I get what consultants were trying to do, showing off a Michelle or Jennifer cut out of a mom who loves to workout and go shopping. But designing entire brands around getting these idealized people to watch really hurt the business in a lot of ways. People are not caricatures. And to be even more blunt, journalists should never assume most of their audience thinks like them. Sometimes you have to take some time off as a journalist to really get this, but journalists brains sort information and relevance differently after awhile. In other words, you can get jaded. Or you can put too much relevance on an issue in the community with biased reasoning. Getting regular access to research can help you avoid some of this. But research nowadays is done more for the quick fix branding issue than truly digging into community needs. It shows. It hurts credibility. Even worse a lot of companies are dumping research options to “do it themselves.” Then the bias really comes in. The “well I don’t care about that story,” rejections become daily reasoning. 

This has been a problem for years. Check out our article on how to get around stories the GM wants, for example. Story selection for the good of the community will never be perfect. There will always be a need to humor the cut out Jennifer a little bit. There is always a desire to get the key demo to watch in order to get the ad revenue to allow your station to do more news. I am not going to say this issue is an easy fix. But I am going to say that more newsrooms need to put stories through a quick viability test that is more profound than the ND or EP or producer saying “ I don’t care about that story, pass.” Journalists step in and out of many communities, many micro worlds so to speak. To be great connectors, investigators and fact finders you must start with wondering why others care about something you don’t find interesting.  

Let’s take a look at the tried and true WIFM (What’s in it for me?) consultant story selection strategy that survive has written plenty about in the past, and let’s make it more inclusive for todays newsroom editorial meetings.  

The what’s in it for me question is supposed to consider impact with emotional relevance. It sparks a reaction that is immediate and needs validation. The problem is station brands took the “for me” part of the question too far. What if you ask these questions instead about each story pitch: Who benefits? Who is hurt? Why is this happening? How will groups/communities/politicians /companies relate to the event/fact/study/crime etc?

See the difference? I may not personally have an interest in a story about more dogs on the loose in a neighborhood on the other side of the DMA. I may not even like dogs. But I will care if people are being bitten and/or people are pushing for rights to go unleashed. Could this idea spread to my neighborhood?

These simple questions can apply to any kind of news. Road closures, fires, court cases, political debates, medical breakthroughs, tech stories, economic trends. The questions quickly identify the impact. More importantly they can help reduce the influence of personal biases. Asking why others care about a story can help analysis become more objective. Maybe it can even make the viewer feel like you actually do care about them,  because you take on a variety of topics instead of easy grabs that truly impact a narrow audience. Your newsroom.   Your opinion needs to be one voice. And other conflicting voices might have the better story for the day.

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I keep writing fact errors. Help!

This isn’t easy to admit. I get that. But if you keep writing fact errors, you need to own up to it and do these things to stop.  In newsrooms nowadays, prevention techniques are not being taught much, and many times scripts aren’t being reviewed for accuracy. So you have to take ownership if you are writing errors, and fix the problem. Here’s how.

Look at multiple sources

If a fact doesn’t match ask for help

Copy paste the key facts 

Understand context

Make sure video fits

First and foremost, DO NOT JUST PASTE THE EARLIER NEWSCASTS SCRIPT AND REWRITE IT. Sorry to shout at you but this is a cardinal sin in TV news. Do not do it. I don’t care if everyone else does it. Do not do it. Here’s why. If that script has an error, you will repeat it. Even more important, if that script doesn’t have a fact error, your rewrite can easily create one. Its just the simple truth. Do not do it. I know it saves time. I know it means if you don’t get your writing done you still have a script there that can be read during the newscast. Do not do it anyway. I will explain why when we get into context.

When you start writing stories, read several sources first. If its a wire story, also check online publications to see if the facts match. If you see several versions of fatality numbers, different spellings of names etc, red flag, someone is wrong. Now you need to figure out the truth.

If its a local story, pick up the phone and call an expert. Call the PIO. Call the hospital. Do what needs to be done to check the fact. If its a national story, call your affiliate feed line or a station in that DMA. If you are in the weeds, ask the desk for help or an anchor. Tell your EP there’s an issue. Raise the red flag high in the air and get backup.

As you see matching facts, copy paste those, and only those into your script. That way you don’t accidentally type the name in wrong, or any other fact. Before you start writing you should have a little bullet point list like this:

House Fire

No injuries

Roads closed

(road names)

Police say accidental

Now write. Starting with something as simple as this outline should help you stick to the point and not embellish. Writing from another script tempts you to put your creative stamp on the story. Often that’s when context gets messed up. Seemingly subtle changes can really screw up the point and facts of a story. Remember as you write, keep it simple. One sentence per idea. One fact at a time. Short sentences. What’s the video showing? Reference.

Video counts as a type of fact. Often fact errors can occur because the wrong video is shown, or assumptions are made about the video that are incorrect. You need to know what you show. 

This system will take a little longer initially, but the payoff is worth it. And once you get the system down you will write as quickly as if you duped a script and did a rewrite. Best of all you will be factually correct. You will be credible. And you will have more job security.

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What do we do when this pandemic is all over? Why it’s not too early to start planning transition coverage.

I recently posted an article on lessons learned while covering the midwestern flood of ’93. It was an intense time for much of the region. We lived and breathed coverage for months. But luckily for me I had a news director who also understood that we had to help the community rise out of the floods with coverage of some stories that were not flood related. 

This newsroom, like many today did not have a lot of resources. And we were budding journalists, so source building was not something we really knew how to do. Our news director leaned on the management team to help coach and find those other relevant stories. At first it was a couple a week. Then one a day, and slowly as the water receded and people started rebuilding, our newscasts took on a new shape as well. Many of us feared that once you covered something that frankly was so easy to go out and find information about, it would be hard to transition into showing viewers we could find highly relevant stories on other subjects. But the prep work our managers did planning and coaching on beats helped make the transition easier.

Your newsroom is likely filled with more seasoned journalists than mine was back then. But I am going to argue that if you take a moment and really think about the last few years of news coverage, your room lost site of finding the very important factual events going on in your community. A lot of the industry has turned to reactionary coverage, often influenced by what’s trending online. What if, as you start to transition to more ‘normal coverage,’ you take the time to let some of your source builders look for great gets? I know we are entering surge time for COVID-19 in many areas of the country, but I want to plant this seed early. Once there is a dip, do you have reporters ready to tackle other relevant stories? Education, economic, financial and housing stories are going to be very important in the months to come. Why not take a   crew out of rotation every day or two and have them start gathering information and sources on these key subjects? Maybe they turn a vo or vo/sot now. But once the surge ends you can lean on them for key coverage.

Chances are you have a lot more viewers sampling your newscasts and websites than usual. As important as it is now to “own” coverage, you will only have a small window to win over those samplers and turn them into loyal viewers once COVID-19 coverage winds down. It is crucial to come up with plans to transition out of the coverage in terms of manpower and relevant stories. These samplers came to you for facts. Many are not loyal TV news viewers. But desperate times set off a deep psychological need for information. Look for ways to help some of your star reporters find informative, compelling stories that they can run with as the coverage eases up. That way your momentum stays up. The viewers see that you can bring all kinds of important information to them even when there’s not a pandemic. We cannot assume they think that now. Too many polls have shown that Americans have lost faith in news. It’s time to try and bring them back. Start having some key people in your newsroom source build and gear up to be ready while others continue with daily coverage. 

The stations which plan ahead and come up with transition scenarios to maintain high quality enterprise stories that show deep community roots will win. The stations which fly by the seat of their pants will showcase that flaw as the news of the day gets more run of the mill again. A little organization will go a long way to keep more of that sampling audience. So start thinking transition now.

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