See it rather than say it: How to clue in anchors during live TV.

It was early on a Saturday morning. But weekday anchors up and down the East Coast were in their respective newsrooms waiting on a big story to arrive named Hurricane Irene.

As I waited for my on-air shift to begin, I was multitasking as usual: reading over the scripts the producers had written, watching a stream of storm updates cascade down Tweetdeck, and listening to a friend’s broadcast over the internet as he prepared the viewers in his market for what was to come.

Then it happened — that cringe-worthy moment all of us anchors dread. The voice on the phone stopped talking. But my friend was caught off-guard and had no idea what the man had been saying. Producers were talking in his IFB at the time and he was caught with his proverbial pants down on live TV.

What’s worse is that all that chatter over the IFB prevented him from doing his #1 job in a time of crisis: being a reporter. Yes, he was chained to the desk. But that phone was his — and his viewers’ — lifeline to late breaking information about a story that was changing minute-by-minute.

If an anchor isn’t able to hear a phoner or a reporter on a satellite shot in a breaking news situation, he quickly falls behind. In subsequent ad-libs, he can sound disconnected, out-of-touch, and out-of-date.

Unfortunately, it’s not a rare occurrence even on network television. And it’s just as likely to happen during a satellite interview any day of the week.

There are no easy answers for how to make sure the magic happening behind-the-scenes doesn’t intrude on the viewer who’s just trying to find out what’s going on and whether her family is threatened.

But let me throw-out some ideas:

Bring in the interns! It’s the excitement they’ve been waiting for anyway. All those mornings of filling-up the printers and opening the lobby doors for studio guests should at least have this payoff. For goodness sakes, let’s ask them the day before if they’d be willing to help us with our breaking news coverage. I bet they’d love it. (And if they don’t show much enthusiasm they should find another career.)

Use them as runners. To reduce the amount of chatter producers engage in over IFB, I say go old school. Station at least one intern right next to the producer in the control room. Arm them with a stack of paper or a small dry erase board. Have them run routine messages (like the names and titles of guests coming up or the latest statistics on the story you’re covering) to the anchor desk. As an anchor, I want my mic to be hot so I can interrupt or question the person on the phone or the reporter out in the field at any time. So I can’t talk. And I really need to hear what’s being said over-the-air. But I’ve still got my eyes and my hands. When I see I’m off-camera, I can look at what the intern is presenting me, write down any questions or concerns I have for the producer, and send the intern back into the control room.

If your station doesn’t usually have interns, consider an associate producer or the news junkie on the sales staff for this role. If the breaking news comes out of nowhere and you had no time to plan for it, consider the options below.

Text messaging over teleprompter. It’s breaking news. Your anchors aren’t using the teleprompter all that much anyway. Write a message at the top of the story that’s currently cued-up. “***GM has canceled ALL breaks. Stretch. Ad-lib at will! ***” It’s especially useful when you need to quickly convey street closures. “City closing these streets: Broadway from 3rd Ave to 9th Ave & Water Tower Road from Main to Robinson.” Most of us in television are visual people. We digest information easier if we see it rather than if you’re trying to tell us the details over IFB — especially if we’re in the middle of an interview.

And anchors, don’t be afraid to write down this information on-camera as you’re delivering it. The viewers know it’s an extraordinary time and you’re trying to make sure the information is accurate. So write it down. Set it aside. You’ll need to come back to it throughout your coverage. (And your producers have a lot more important things to do than regurgitate information they’ve already given you once.)

Instant messaging/“Top lining.” We have ENPS at my station and my producers are great at doing this. If my co-anchor and I are busy talking and interviewing people on-air, they’ll send us information in an instant message, which appears as the top line in ENPS.

Anchors, the judges will not deduct any points for reading detailed information off of ENPS on the computer screen on your desk. Again, it’s breaking news. They’ll understand.

Any more tips for creating smoother communication during breaking news coverage? Be sure to let us know by commenting below.

———————————————————————————————————————–

Matthew Nordin is a morning anchor and investigative reporter at WMBF News, Raycom Media’s NBC affiliate in Myrtle Beach. You can follow him on Twitter @MatthewNordin.

 

Share

You exist to hold my tripod: How to make peace with the photographer that hates reporters.

Throughout my career I heard this phrase uttered by photographers when discussing reporters: “You exist to hold my tripod.” It was followed by a laugh and shaking of the head.  There is a lot behind this phrase that many reporters and news managers don’t stop to think about.  It’s especially true now, with more stations turning to one man band and backpack journalists.  Without photojournalists, there would be no TV news.  The video, together with sound, is what separates us from other news mediums.  Yet many take for granted the photojournalist that is putting a lot of physical effort and artistic ability into his/her work.  In many shops photojournalists do not get much recognition from management.  It all goes to the reporters and anchors.

Being the reporter thought of as only good enough to hold the tripod is frustrating.  But a good journalist can consider many perspectives, right?  Whether you like it or not, you are going to be assigned to work with photojournalists who have this attitude from time to time.  They exist in every shop.  Murphy’s Law dictates you will be assigned to this angry photojournalist whenever you have a great story that you hope will be good enough to keep for your resume.

So in the interest of peace and understanding, let’s look a little more at why some photojournalists feel this way.  In truth, there are many reporters that think photogs are their servants.  They refuse to help carry gear.  They boss the photojournalist around and tell them to get specific shots, rather than gently asking.  And they often do this in front of someone being interviewed.  This treatment is humiliating.  Think about the time when a ND calls you in and asks how you could ever have written something so dumb?  You know how it feels.  We’ve all been there.  Showing respect is crucial.  Also, because there is a lack of training in newsrooms, often a seasoned photojournalist gets stuck working with newbie reporters.  All of us are clueless when we first take news jobs.  We are a pain in the butt and a potential liability as we get our TV legs.  Add in a know it all, “I can conquer the world” attitude and a seasoned photojournalist legitimately wants to not only hand you a tripod to carry, but shove it where the sun doesn’t shine!

So enough psychology of why, let’s talk survival skills.   The tried and true way to develop a positive working relationship with these seemingly impossible photographers is to show them some respect.  Yes, you will often want specific shots taken in the field.  So, let the photog know what you are thinking and ask them to help you out, rather than tell them to get a shot.  Then ask for input and tell them you would love a few more shots or more natural sound to go with the shots you need if the photojournalist sees a good opportunity. Ask the photojournalist’s opinion, often.  This person is a huge asset for you, even when it can be a bitter pill.  These articles spell out why and what to do if the photog is really hazing you. (see  Photog is a reporter’s best friend and Thank you sir, how to handle newsroom hazing)

Do whatever you can to get the photojournalist involved in the story. Again, at end of each interview ask if the photojournalist has any questions for the subject.  Some of the best perspective on a story can come from the true observer.  (There is no truer “observer” than a photog watching the story play out through the lens of a camera!)  When you shoot your standup talk to the photographer about what you are thinking of doing and ask for help making it work visually.

Most of all, don’t give up.  Keep showing respect even if you think you are only getting insults in return.  Remember the psychology of why.  These photographers often care, passionately, about the video and sound they are gathering.  They want their hard work appreciated by someone, but they have been burned, often.  Be patient, compliment when appropriate, and show respect.  With time that photographer will turn into an asset and you will be glad to hold the tripod for him/her!

 

Share

Anchor’s Away! How to handle a difficult anchor.

Anchors, the title of this one is strong and may tick you off.  But before you get too upset, read our previous article:  “Throw me a life line, I’m being hung out to dry, AGAIN!”  We are journalists after all and therefore must look at all sides!

As a producer, the largest challenge I faced without a doubt was anchors that “attacked” rather than talked through issues.  It took years of frustration to figure out how to handle this.  Now I want to share what I learned so other producers can relax more.

How to deal with a difficult anchor

  • Know your anchors strengths and weaknesses
  • Remember this person is the face of all that you do as well
  • Establish your role as manager of the newscast
  • If there’s a problem, take the lead and talk it through
  • As a last option, fight fire with fire

I fully admit that a lot of complaints anchors brought to me were valid.  But, because I was being screamed at or worse yet had to listen to the boss tell me that I screwed up, it was sometimes hard to hear the message.   Most of us producers are thrown into the fire without a fireproof suit and are just trying to get out alive every day.  You have to separate yourself from that chaos and listen to the message.  For example, one anchor thought I gave her too many instructions before going to a breaking news story.  Maddening, since producers are often told we give anchors too little information.  I put my frustration aside and asked why.  She explained that she was unable to formulate thoughts to ad lib and felt foolish delivering the facts.  She didn’t like reading scripts cold and preferred I not write breaking news, instead give her a few facts to run with.  Next time we had a breaker, I gave her what she wanted and she did a great job.

Knowing your anchors strengths and weaknesses also means you have to be able to adapt to the anchors needs.  I learned which anchors could ad lib and which needed those breaking news scripts to pull off spot news.   If I had an anchor that could not ad lib, I gave the ad libs to the anchor that could ad lib, then changed anchor reads so the non-ad libber did not feel left out.  I learned who needed compliments in their IFB at commercial breaks.  It is a delicate balance.  It seems like all you do is humor people’s egos.  Frankly, that is a large part of producing a winning newscast.  It’s also something you need to get used to in order to have success at the highest levels.

Which leads to the next point, remember these anchors are the face of all the hard work you do each day.  Your copy will not “sing” unless the anchor can “deliver” it.   Your newscast will be uncomfortable to watch if your anchors are not at ease.  Whether some demands are ridiculous in your opinion, is another matter.  Humor enough of them to calm the anchor down so he/she can perform well.  A key to doing this is to give some compliments even if you never get any in return.  You want to show your anchors that you respect the jobs they do, so they gain confidence that you have their backs.  This is crucial to establishing a strong team on your show.  As the newscast manager this is your primary responsibility, whether you make the most money on the shift or not.

As manager of your show, you do have the right to make the decisions.  If an anchor has a really unreasonable request, you can deny it.  Here’s a common scenario:  An hour before your newscast an anchor comes to you saying their co-anchor has more reads.  You have breaking news, your reporters haven’t fed and you are behind writing.  It is okay to say:  “Today the show airs as formatted.”  Then, after the newscast, take a look at how you divided up the anchor reads that day, as well as a few days earlier.  Anchors usually do not come to you unless they have noticed an issue for a while.  Most people do not like confrontation.  If your reads have been a bit skewed to the other anchor, fix the issue the next day.  Thank the anchor who mentioned it for coming to you.  Also if you don’t know this next trick, use it.  Switch off who leads the blocks every day.  By the law of averages, that means by the end of the week the anchors will have a nearly even number of reads and leads.  If the reads were not skewed, print out a week’s worth of rundowns, highlight the reads in different colors and talk to the anchor that’s complaining.  Do not accuse the anchor of being ridiculous.  Explain what you do to prevent uneven face time, then hand the anchor the highlighted rundowns and ask him/her to look them over and see if there are any issues he/she wants to discuss.  This establishes that you are not a push over, you are conscientious, and you take responsibility for your newscasts.  This simple chat can keep an anchor from lodging attacks.  Thank the anchor for coming to you and let him/her know you are always willing to hear ways “We can make the newscast better.” Again, this will show the anchor that you are the leader of the newscast.

So what if the anchor constantly runs to management to whine about you and never comes to you directly?  Remember, people do not like confrontation.  If a manager comes to you with an anchor complaint, listen, then ask the manager how you should handle the problem.  This shows you are willing to be proactive.  Then, after the newscast ask to speak with the anchor one on one.  Explain that you understand that anchor is upset about XYZ and you will do XYZ to fix the problem.  Then say, “in the future if there’s a problem, please know that I am willing to listen.  The best time for me to talk is right after the newscast.”  Then, walk away.  You want to have this conversation in case the anchor goes to management behind your back again.  At that point ask your direct manager, ideally an EP, to sit with you while you talk to the anchor about the current problem and solution, and respectfully ask the anchor to come to you directly in the future.  You want to let the anchor know you also have a little clout with management to even the playing field.  In many shops producers are becoming more of a commodity than anchors.  There are less people willing to do our job.  You don’t want to abuse that knowledge, but it is helpful to subtly let the anchor know you are a valuable asset as well.  It is also good to include your EP, because this person probably has years of history dealing with difficult anchors and can help diffuse the situation further or divert it to the EP instead of you.

Finally, if you have a really difficult anchor, and no other choice, fight fire with fire.  Tell your EP ahead of time and stand up for yourself.  If you are being hazed, read our previous article:  “Thank you sir, may I have another: How to handle newsroom hazing.”  One anchor of mine, refused to get to the set on time. So, I took her out of the entire a-block and ended up with her screaming at me in the News Director’s office.  The ND told me to include her from then on, and I told them both that I would when she was professional enough to get to the set 5 minutes before the newscast began, not 5 minutes after.  The ND turned to the anchor and said, “ That is a basic request.”  I won a big battle.  The daily attacks stopped.  I also made a weather anchor that constantly ran exceedingly long on weather apologize to the audience for running so long that we could not air a story that was teased the entire show.  He was 30 years my senior.  But, I told him over the studio PA that he needed to take responsibility like the rest of us do each day and he went with it.  We came back from commercial and he offered an eloquent apology.

If you take one thing away from this article, make it this:  When you feel it’s “anchor’s away”, and you are about to be the brunt of a brutal tongue lashing, keep your cool.  Write down the anchor’s complaint and reasoning.  Give yourself a few minutes to breathe and relax and actually look at the situation from the anchor’s perspective.  You may learn some valuable lessons about putting on a better newscast.

 

Share

Right hand meet your left hand. Now catch! The relationship between producers and directors.

Before you read this article, humor me and ball up a sheet of paper.  Throw it into the air and try and catch it with only one hand.  Then switch hands.  Then use both hands.  Bottom line, you will catch the waded up paper ball more easily, and often, with both hands.  You can catch a ball with one hand, but with both hands your odds increase dramatically.  This is how I like to describe the relationship between a producer and a director.

I was lucky enough to land my first job as a full producer in a top 30 market.  I was a rookie “kid” paired with veteran anchors and directors.  These directors taught me a tremendous amount about “producing” in that first job.  They caught my rookie mistakes and without chastising me, worked around them live on TV.  After the newscast they took the time to sit with me and teach me how to prevent the same problem from happening again.  Soon after, I worked in a top 20 market.  Same scenario:  The directors talked me through any mistakes.  I quickly learned the person I needed to align myself with was my director.

After that, when I interviewed for producing jobs, I always asked to meet the director before deciding on a gig.  If that person and I didn’t click, the job wouldn’t work.  I felt that strongly about the connection of right and left hand.  By requesting to meet the director right away, I also usually gained a loyal ally.  I showed respect even before getting the job.  This went a long way toward establishing a solid relationship.  Don’t get me wrong, I sometimes had knock down drag outs with directors over mistakes on the air.  But because they knew I had a basic respect for the job they did, we could work through the differences.

Producers and directors have something important in common; they are both responsible for a lot of things they have very limited control over.  If a reporter steps out of a shot just as you take it live, you both get in trouble for taking the pic even if you cued the reporter.  If master control gives you the wrong time for a commercial break and you miss a meter, you are both in trouble.  This is often where producers and directors play the blame game.  Don’t fall victim to this.  Both producers and directors tend to be control freak type personalities.  Sit down and decide who is responsible for what.  For example, once I established IFB, my director would check the live shot, if the reporter did not respond, the director had final say on taking the live shot or going straight to the package.  It was faster that way, since the director had a finger on the button, or control of the TD sitting right beside him/her.  Bottom line, let the director manage the technical elements while you focus on content and timing.  Again, consider the right hand/left hand analogy.  You would not cross one hand over the other to catch your paper ball.  Set up who’s making the call on what, then, support each other.

If you are still not convinced that this is a crucial relationship to establish, let’s talk breaking news.  There are times when breakers happen so fast on live television that you simply cannot tell everyone who needs to know what you are doing in time.  An example: police standoffs.  I was once boothing continuing coverage of a standoff when the SWAT team showed up.  The GM and ND came in to have a philosophical debate over what to show.  They kept interrupting me as I tried to give directions to the production crew and more importantly the anchors.  My director knew how I thought because we talked so much about breaking news and had set up clear roles.  Several times he was able to “take over” while I listened to the bosses.  He literally knew what I was going to say, before I could say it.  If we had not developed a strong relationship, with mutual respect, things would have fallen apart on live TV.  We were consistent with each other, and knew each other’s job needs.  The right hand was able to catch the ball, while the left hand was tied up.  It is a crucial relationship whether playing catch or putting on a live broadcast!

 

Share