How to tease on Twitter: A key secret revealed!

A Philly anchor’s recent twitter tease about a real life shootout and the hit show “Breaking Bad” has set off a lot of discussion.  In this case, I am going to look more closely at creative ways to tease on Twitter, without potentially crossing the line. Fact is, teasing is not most journalists strong suit … Continue reading “How to tease on Twitter: A key secret revealed!”

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Required to Tweet? What to discuss.

For many journalists, Tweeting and posting on Facebook is now a mandatory part of their job.  In fact a news director in Atlanta recently told the Press Club there that  “any journalist who doesn’t do social media isn’t worth their salt.”  The pressure is certainly on and journalists are certainly feeling it.  I have received … Continue reading “Required to Tweet? What to discuss.”

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Cultivating sources: A how to guide.

In San Antonio, Texas, I stood at a microphone and prayed I wasn’t about to be laughed-at for the question I was about to ask. It was 1998 and I’d gotten a free ride to that year’s Radio-Television News Directors Association convention because I would be receiving a college scholarship from this esteemed group. On … Continue reading “Cultivating sources: A how to guide.”

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Why photographers are a reporter’s best friend.

Chinese philosopher Mencius said:  “Friendship is one mind in two bodies.”  This is the basis of why I tell young and/or inexperienced reporters that their best “friends” in a newsroom should be the photographers they work closely with every day.  Being of “one mind” about the stories you tell on a daily basis is the … Continue reading “Why photographers are a reporter’s best friend.”

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