New journalist in town. How to quickly gain credibility? Drive the DMA

It is no secret that you will likely move several times as a journalist. It can be hard to make a good living at first, and you just have to move to make ends meet longterm.  So let’s talk about how to quickly and easily transition into a new market. The goal is to gain credibility and be able to focus more on context and storytelling; with perspective before the common 1 year in market mark.

The very first thing to do is drive the market. And I mean really drive. Don’t just hit up the tourist spots. Don’t just look on a map at the places with weird names and learn how to pronounce them (Although that is very important to do as well.). Really get out there, and see what places are like. Neighborhoods. Schools. Various parks. And when you can, make a real outing of it. Sit down on a bench and observe. Take a walk in a residential area (preferably with a coworker), and soak in the atmosphere. All areas have little treasures that locals know about that you need to discover quickly.

Also call a local historic preservation group. Ask them for lessons in political and racial history of the area. Ask about the state of education long term. Also economic upswings and downturns. This will give you some ideas to delve into perspective more. 

Go to a farmers markets and playground. Grab a treat, sit and listen to what people are talking about. Same with mall food courts or gatherings of food trucks in various spots. Try and be culturally diverse in these selections. You want to get a broad perspective. This can be a great way to see ways to differentiate your coverage. 

And if you can, try and join an organization to meet people. It can be a great satisfaction to explore an interest outside of just doing the news and a chance to meet people in the community. Many of the groups are meeting virtually as well. You need to try and build a network to source stories, get perspective and start to feel like part of the community you serve. Why not enjoy the process with some social networking too?

Finally remember that the best thing you can do, is watch and listen. Keep watching and listening. The more you do,the more you can relate to the area quickly and the better off you will be.

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